Category : FAQs

The Selling Process

We approach the selling of your property as a TEAM effort. Our mission is to sell your property for the highest price in the least amount of time with the fewest number of problems.

Suggestions for Selling your Home

In order to compete effectively with other sellers, homeowners must present their homes in an attractive and desirable condition. REMEMBER… YOU HAVE ONLY ONE CHANCE TO MAKE A GOOD IMPRESSION.

  • Obtain a pre-sale home inspection. This will eliminate any problems when a contract is submitted. Make sure that all items on the home inspection are corrected.
  • Homebuyers look at the way a house is kept. In addition to all rooms in your home, also clean windows, flooring, light fixtures, etc.
  • Paint and touch-up. Your home will show best with a fresh coat of paint, clean carpet, and a pleasant aroma. If you choose to repaint or replace carpet, think neutral. Stay away from bold colors.
  • Replace or repair things that have minor problems such as dripping faucets, loose knobs, sticky doors, faulty plumbing, broken cabinet doors, cracks in the walls, etc. If something needs repaired, fix it.
  • Create an illusion of more space by rearranging or removing furniture, collectibles, clutter, off season clothing, etc. Clean out all closets, attic areas and storage space to create a neat and organized appearance. If necessary, rent a storage space.
  • Keep the kitchen and dining areas neat and clean. Make sure all appliances are spotless and in working order. Keep kitchen countertops free of clutter.
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Showing Your Home

When your home is being shown, following these simple steps can help make a positive experience for a potential homebuyer.

Keep You Home Looking Like a Showroom
When you leave the house in the morning or during the day, leave it as if you know it is going to be shown. Pick up any items not in their proper place. Straighten countertops and make beds.

Create an Ambiance
Make your home feel inviting and cozy. You want the potential homebuyer to see themselves living here. Keep fresh flower arrangements in the home or light a fire in the fireplace. Light candles or simmering pots to give off a good aroma. Turn off the television but turn on light music. Turn on all the lights and open all window treatments to make the home bright and cheery. Think what would be inviting to a potential homebuyer.

Prepare for the Potential Homebuyer
Set out any brochures or property information that you may have. If the potential homebuyer is interested in making an offer on your home, we want them to have all the information they need to write up an offer on the spot. Also, post any notes on doors with pertinent information such as “DO NOT OPEN” or “CLOSE WHEN DONE”.

Arrange for Pets
Keep pets out of the way, preferably out of the house. Many people are uncomfortable around animals and may even be allergic to them. If you keep them in the house, use a kennel box or put them in a room with a note on the door saying “DO NOT OPEN– PET INSIDE” or “FRIENDLY DOG-OK TO LET OUT”.

Leave the Premises
Take a short break while your home is being shown. Potential homebuyers are intimidated when Sellers are present and tend to hurry through the house. Let the potential homebuyer be at ease while the showing agent is doing their job.

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Selling Price VS Timing

Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest chance of a sale when it is new on the market.

The Importance Of Intelligent Pricing

As the triangle graph above illustrates, more buyers purchase their properties at market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing you chances for a sale.

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Preparing Your Home For Sale

Here are a few great tips on creating an atmosphere that will charm buyers and make them want to buy your home. Follow these simple tips to create the competitive edge that may help you sell your home more quickly. Remember that you’ll never get another chance to make a first impression, and first impressions count!

Drive-up Appeal
This is your first chance to make a lasting impression. Keep your yard mowed and edged. Trim trees and shrubs. Clean out flower beds and invest in a few flats of seasonal flowers. Paint the front door and make sure the doorbell is working property. Wash the mailbox and keep the front porch swept and get an attractive mat for people to wipe their feet. Keep children’s toys out of the front yard, off sidewalks and front porch. Make sure the landscaping is in tip-top condition and keep the pool sparkling and free of leaves

Create an Ambiance
Impress the potential homebuyer from the moment they walk through the front door. Most people are turned off by even the smallest odor, so these odors must be eliminated. Start by airing out the house and clean the carpets, if necessary. This will eliminate any odors caused by animals, soiled diapers and/or cigarettes. Put bright light bulbs in every light socket, as potential homebuyers like the home to be bright and cheery. Fresh flowers make the house feel cozy. With fresh paint, clean carpets and a pleasant aroma, potential homebuyers can see themselves living here.

Clean, Clean, Clean
Potential homebuyers look at the way a house is kept. Clean all rooms in the house, making sure everything is spotless. Put away anything that is on the floor. Don’t forget the Garage. Straighten any work benches and clean up any oil stains.

Pay Attention to Detail
Clean ceiling fans, baseboards and trim, blinds, curtains, light fixtures and tile. Clean out below sinks and on top of refrigerators. Polish any visible silver or crystal. Remove any rust or mildew. Make sure all appliances in Kitchen are clean, inside and out. Bathtubs, showers and sinks should be freshly caulked. The grout should be clean and in good condition. Clean any stains and touch-up any paint. Clean out the ashes in the fireplace.

Make Things Sparkle
Wash all windows, inside and out. Keep the floors gleaming. If it has been over a year since the carpets have been shampooed, now is the time to have them cleaned. Bare floors should be moped, waxed or polished. The countertops in the Kitchen and Bathrooms should be sparkling.

Organize and De-Clutter
Clean out closets, cabinets, drawers, shelves and pantries. Closets should look like they have enough room to hold additional items. Don’t have shelves piled to the ceiling. Straighten cabinets and drawers. Make sure rooms are not overcrowded with furniture. Select pieces that look best and store the rest. Organize attic areas and storage areas. Pack or store items that you don’t need right now, such as off-season clothing, collectibles and clutter. If you have limited counter space in the Kitchen or Bathrooms, put away any unnecessary items.

If Something Needs Repaired, Fix It!
There should be no leaks in the faucets or traps. Replace or repair things that have minor problems such as loose knobs, sticky doors, faulty plumbing, broken cabinets doors, cracks in the walls, tiles, etc. Make sure all appliances are in working order.

If your walls are painted in bold colors, think about painting them a more neutral color. Carpet and flooring should be neutral, as well.

For Those Willing to Go the Extra Mile
There are some things that will really add flair to your home. If your home is the least bit dated, changing out wallpaper in the Entry, Kitchen or Bathrooms and replacing outdated fixtures adds desirability. Add fresh paint to interior walls and replace worn carpet where needed—think neutral and stay away from bold colors. New appliances in the Kitchen can be an exciting feature that can actually make the difference in a potential homebuyer choosing your home over another. Obtain a pre-sale home inspection. Correct any items that come back from the inspection. This will save you time and help assure a hassle-free sale.

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Marketing Your Home

Our marketing focuses primarily on the real estate community and active buyers in the
market, whom we reach in the following ways:

  • Your home will be displayed on the Springfield Area Multilist System. This gives all other Realtors pertinent information about your property.
  • Your home will be featured on several prominent internet sites. All websites will include color photos and detailed facts highlighting your property’s best features.
  • A metal sign will be placed in your yard as well as arrow directional signs at nearby intersections to direct potential buyers to your home (if acceptable in subdivision).
  • Full color flyers will be mailed or e-mailed to all area top producing agents to notify them that your home is on the market. These will include photos and important information about your property.
  • A full-color postcard describing your home will be mailed to surrounding neighborhoods, as well as clients who are looking for a home like yours.
  • A virtual tour of your home, which will then be placed on several prominent websites.
  • A display ad of your home will be placed in the Springfield Newsleader on a regular basis in either Saturday’s Real Estate Weekly insert and/or Sunday’s Exclusive Estates Section.
  • A Murney office tour will be scheduled for a Tuesday morning.
  • Upon your request, a real estate agent luncheon will be given at your home to include all top-producing agents in the Springfield area.
  • We may suggest that you have an open house soon after the listing of your home. This event will be advertised in the Open House section of the Sunday newspaper and/or an Open House banner will appear on your regular ad in the Exclusive Estates section of the Springfield Newsleader.
  • Your home may be featured in prominent publications such as Residence International Magazine, 417 Magazine, The Springfield Business Journal or Ozark’s Signature Magazine.
  • We will provide full-color brochures to be displayed in your home. These brochures will list all special features about the property, color photos, as well as school , tax and utility information.
  • We will provide an informative booklet to remain at your home which the full-color brochure, a copy of the Covenants, Conditions & Restrictions of your subdivision, a copy of the MLS Client Summary Report and any additional information that a potential homebuyer may need.
  • Following showings of your home, we will follow-up with the agents regarding both the client’s and the agent’s thoughts on your home. We will then contact you with the information.
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How Important Is Pricing?

A. No Showings, No Offers!
The Realtors and the potential purchasers are not even interested because they can buy so much more for the dollar elsewhere!

B. Either 10-12 showings and no offers, or just a few showings, slowed down traffic since the first few weeks when the listing hit the computers, or on the market for 4-6 weeks and no offers! The potential purchasers feel that they can still get more home for the dollar. They’re looking for the “bargain” and we’re not it based on current market conditions.

C. Showings, second showings and offers in the first 4-6 weeks! Congratulations. We are at the excitement level, not at the giveaway level for the current market! When we are at this level, we should be able to hold within just a few percent from where the home is currently listed. The potential purchasers obviously feel that your home is one of the nicest on the market, at this time.

Remember that the current market conditions—and being the biggest and the best for the least dollar—create value! Value does not equal what Aunt Harriet and Uncle George feel you should get, what your past builder or neighbors feel you should get, what you should have invested in your home, or what you paid for it, unfortunately, none of these factors create value!

We are on your team, but we do not have the power to change the market!

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